International Event Management: Bridging the Gap between Theory and Practice

“Event management has become a fashionable topic over the last few decades, so there have been enormous efforts in contributing to its applications in research, education and practice. Event management is diversified encompassing academic (meetings, forums etc), social (wedding parties, concerts etc), economic (mega events, fairs, football etc), and geographical (hiking, skiing, water sports etc) dimensions; all has become a brand name in many societies. It is pleasing to see that the academia has paid much more attention to advance the limits of event management to make it as one of the most significant elements of the new millennium’s economic activities worldwide. In this context, Event Management is a nice contribution to introduce its association with some other subjects such as image, planning, policies and education and also provide case studies representing various countries worldwide. It is a useful reference for both the academia and practice.”
Professor Metin Kozak
Dokuz Eylul University
Turkey

“I welcome this edited book on event management. We need to constantly add to knowledge and these diverse, contributed chapters will be of interest to everyone in the field.”
Don Getz
University of Calgary
Canada

“This edited collection features contributions from a highly experienced and diverse group of international scholars with it representing an authoritative and timely contribution to the domain of international event management. In seeking to bridge the gap between theory and practice the contribution includes a good range of event destination scenarios with examples drawn from the UK, Caribbean, Greece, South Africa and the Middle East. An invaluable read for all those engaged in the management of events internationally.”
Dr. Alan Fyall
Orange County Endowed Professor of Tourism Marketing
Rosen College of Hospitality Management
University of Central Florida

International Event Management: Bridging the Gap between Theory and Practice

Published in Book Reviews, Hospitality and Tourism